A Visa Card That Offers Crypto Back & Cash Back — How One Fintech Has Reshaped Loyalty Programmes Forever


In 1981, American Airlines’ launched their Frequent Flier Programme which is often regarded as the first full-scale loyalty programme of the modern era. As technology evolved, loyalty programmes progressed into a data-grabbing tool for brands, masked under marketing as “beneficial perks” for the shopper. Despite this, over half of customers rated rewards as important for... read more

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